WHAT BROUGHT YOU TO THE BEAUTY INDUSTRY?
ANNUSHKA MOROZ: So happens that I'm an aesthete by nature. And I perceive the world through visual images, mostly. Since early years I've been attracted by beauty. When I was around 10, I started making fashion sketches, watching haute couture shows. Luckily, our cable package had a channel with non-stop fashion shows. I was absolutely mesmerized by what I saw, and naturally, it was my dream to become a fashion designer.
I'm a creative person, so I try to deal with all things creatively. That goes for everything - home decoration, cooking, picking a birthday gift - you name it. I'm trying to use imagination whenever possible, to create something unique, something unseen before. I've always wanted to be able to project my vision to others, to show them the whirlwind of colorful ideas that fill me.
I've tried studying arts. That attempt wasn't exactly successful - the boundaries and rules imposed upon one submerging into the classical art turned out to be driving me mad as I found myself unable to prove myself as a creative individual. I quit just a few days after enrollment. When I was 14, I spotted my neighbor's nail design. Turned out she was doing that herself. She wasn't a pro, of course. I started coming over to her place every now and then, and I felt a strange attraction to all those manicure gimmicks. All those nail polishes and paints had a magnetizing effect over me. After seeing those I was creating paintings in my imagination, it was going on for hours.
It was back then when I realized I wanted to try painting on nails myself. That was my first step of a long and fascinating journey to the world of nail art.
WHERE DO YOU DRAW INSPIRATION? WHAT MOTIVATES YOU?
ANNUSHKA MOROZ: Beauty industry is always in motion. Every new day offers possibilities to unlock one's creative potential
I'm a fighter. When I was a teenager, I decided I would be second to no one, whatever career choice I might make. You have to struggle for a place under the sun, right?
I'm deeply motivated by my colleagues' achievements. Victories by my friends make me proud. Back in the day my parents taught me that jealousy could never lead to success. It's a pretty straightforward way towards self-destruction.
Pride for my peers, desire to be better today than I was yesterday, and incredible support of my family - this is all motivation I need!
To see the happy faces of my family, see pride in their eyes is extremely rewarding.
And yes, I'm really motivated by my students. I want my kids, as I call my students, to be proud of me and the school that gave them a ticket to the world of beauty. Witnessing their achievements brings me true joy. To remain a professional and share knowledge, one needs systematic work on oneself and growth.
WHAT IS STALEKS PRO FOR YOU?
ANNUSHKA MOROZ: Our collaboration with Staleks Pro began not so long ago. In the spring of 2017. Since then the whole team became very dear to me. It's easy to explain - we share same values and interests. Staleks is one of very few companies employing exclusively professionals. They are obsessed with their work, trying to make the world a better place.
The company hosts a lot of events for beauty professional where you can learn, relax and mix with like-minded people.
I really love the fact that Staleks isn't one of those businesses that care about profits only. The company is striving to make their clientèle happy, placing a lot of effort into development and innovation to produce quality tools for quality work. Staleks PRO is a company you can safely rely on. The people that care about you. The people who are in my heart.
WHAT ACHIEVEMENTS OF YOURS MAKE YOU PROUD?
ANNUSHKA MOROZ: One of the biggest reasons for my pride are my talented students that conquer the beauty industry peaks of success.
ANY WORDS OF ADVICE FOR A BEGINNER?
ANNUSHKA MOROZ: In the beginning of you career patience and persistence will be of great help. There's no professional without hard work. And that takes lots of time and efforts. So, my dear colleagues, off you go towards the tremendous career that's awaiting! And STALEKS PRO will help you in your journey.