The last decade of December is the time of summing up. It's nice to remember what events took place in the world of STALEKS and what this year has brought to our company.
In addition to the introduction of new products (unique curved EXPERT series nippers, 19 models of tweezers for eyelash extension, EXPERT 11 TYPE 2 manicure spatula with rectangular pusher and knife, other instruments), STALEKS has actively participated in the large-scale beauty industry events. In 2018, we became sponsors and partners for 14 manicure and lash&brow championships, and we participated in 19 expos (in 9 of them – as partners). During this year we have visited seven countries where we presented new products and the best-selling instruments.
Let's talk about the highlights of 2018 for STALEKS.
CHAMPIONSHIPS AND CONGRESSES
Manicure, nail art, and lash&brow contests help to identify the best specialists in a particular area of the beauty industry. Such events bring out the creative potential of the master, allow them to demonstrate professionalism, learn about new techniques, exchange experience with peers.
As a leading manufacturer of professional tools for various sectors of the beauty industry, STALEKS has always supported such events. Every year we sponsor and partner with leading championships and congresses in Ukraine and other countries.
In 2018, our company participated in 14 сhampionships, 10 of which were held in Ukraine (Kyiv, Kharkiv, Lviv, Khmelnytsky, Carpathian region), and 4 in other countries (Russia, Estonia, South Korea).
Twice (in February and September) we sponsored the Nevsky Berega festival of beauty – a key event for beauty industry professionals in St. Petersburg.
In March STALEKS participated in the prestigious NailPro Ukraine nail aesthetics championship.
April was particularly busy: we cooperated with the International BE Brow Expert 2018 Congress (Kiev), the Molfar Beauty Forum championship for professionals of the beauty industry (the Carpathians, resort Bukovel), the Beauty Salon championship and specialized exhibition for eyelash extension and artistic eyebrow modeling (Kharkiv).
In May we visited Tallinn (Estonia), where the Nailympia professional nail design and modeling competition was held.
In June, STALEKS became a sponsor of the Golden Comb specialized exhibition (Ufa), that for 3 days brought together leading experts in the field of cosmetology, aesthetic medicine, nail service, hairdressing, and decorative arts. In the same month, we supported the Golden Lion championship (Lviv), which was held within the framework of the Fashion Mirror beauty industry festival.
September was marked by the sponsorship of the BeautyWest 2018 (Khmelnitsky) open international championship in nail aesthetics, lash&brow, and make-up. Almost at the same time, the Lash World Education professional lash-experts congress took place in Kiev, the event was highlighted with workshops and presentations by the industry pillars.
In October, we joined the XXI SPU Championship of Ukraine (SPU stands for Community of Ukrainian Professionals) in the field of the beauty industry. The event was held in Lviv, as a part of the Fashion Mirror exhibition, and involved participation of nail aesthetics, lash&brow, and hairdressing professionals. The next event was the Face Control in Kiev, the fifth international championship and congress, where new tweezers for eyelash extensions and eyebrow modeling by STALEKS PRO were presented.
STALEKS presented the same tweezers for eyelash extension in Lviv, becoming a sponsor of the Sculptor Lash International Championship in November. STALEKS presence in the landmark event Nailympion Asia in Seoul (South Korea) completed the season of championships and congresses.
International exhibitions attract the fashion trendsetters and allow positioning of the brand and its products. Our company seeks to demonstrate itself to the world, to establish sales to other countries, to attract partners and investors. In 2018, we participated in 19 exhibitions, 9 of which were partner exhibitions, and visited seven countries, not counting our native Ukraine.
Among the most significant events we can mention:
- International Beauty Show in New York, USA (4-6 March). The event attracted over 65 thousand of the beauty industry professionals, the largest exhibition hall accommodated 500 leading exhibitors.
- Cosmoprof Worlwide Bologna in Italy (16-19 March). We have participated in the exhibition for the second time, organizing promotions and presenting gifts to the visitors.
- Estet Beauty Expo in Kiev, Ukraine (28-30 March). The event was attended by more than 30 thousand specialists of the beauty industry. Estet Beauty Expo has secured a reputation as the main exhibition and training platform of the Ukrainian beauty market.
- INTERSHARM Professional in Moscow, Russia (April 25-27, October 24-27). It is not the first time for STALEKS to participate in one of the largest perfumery and cosmetic exhibitions. We presented new products, organized promotions and prize draws.
- Nevsky Berega in St. Petersburg, Russia (22-25 February, 27-30 September). Promotions, expert consultations, gifts, and presentation of new products – this was a professional Beauty Festival with the participation of STALEKS.
- Beauty world Middle East in Dubai, UAE (8-10 May). This was the 23rd exhibition, it attracted 1,700 exhibitors from 62 countries and more than 36,000 visitors.
- China Beauty Expo in Shanghai, China (22-24 May). The debut of STALEKS on the Chinese soil! China Beauty Expo has been held for 23 years in a row. This time it gathered more than 500,000 visitors and 3,500 participants from 34 countries.
- Beauty Fair in São Paulo, Brazil (8-11 September). STALEKS enters Brazil: over 2,000 brands and more than 165,000 visitors, 80,000 sqm of exhibition space – it's the colossal Beauty Fair.
- INTERSHARM Professional in Kiev, Ukraine (18-20 September). Participation in such an exhibition has become a good tradition for STALEKS. We organized a lot of promos and presented new products, as well as engraved the instruments directly at the company booth.
- Cosmoprof Asia in Hong Kong, China (14-16 November). We demonstrated a range of STALEKS (products for home use) and STALEKS PRO (professional instruments) brands. Apart from product display, the additional events took place within the framework of Cosmoprof Asia exhibition – forums, round tables, presentations, and workshops.
This is just the beginning! Every year brings our company new experiences and acquaintances. We become more famous in the world, improve our products, and create new professional tools. Our goal is to ease the work of a beauty master and make the result of manicure, pedicure, eyelash extension, and eyebrow modeling perfect. Participation in the grande events helps us to grow and develop. See you in 2019 – we will have something to surprise you with!