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The universe of manicure:  how is it done around the world?

31 10/2018

The universe of manicure: how is it done around the world?


Trends differ from country to country, and the art of manicure is no exception here. When traveling around the world, we spot differences in culture, mentality, habits and social norms. The beauty industry also has its own country-specific features.

Let's talk about manicure and peculiarities of this procedure in different countries of the world.


UKRAINE: high professionalism with small price tag

Ukrainian nailcare specialists can be called trendsetters in the art of nails. They introduce trends instead of borrowing them from other countries: in particular, many Ukrainian nail professionals are also developers of artificial nails forms (Stilet, the Star, PIRE).

In Ukraine, the classic manicure technique where the cuticle is cut with special scissors has always been popular. Machine manicure is also quite common, but it is usually combined with traditional cuticle removal techniques. Perfectionism and perseverance are the key to the high-quality results – and the Ukrainian nail professionals are renowned for their meticulous approach to work.

Ukrainian ladies usually attend manicure procedures twice a month, and the price floats between $8-15.  It's the lowest price tag in Europe. This money buys you all kinds of procedures, from relaxing baths to individual nail art design and hand massage.

Competition and demanding customers ensure optimal balance between price and strict adherence to the quality standards. Ukrainian nail professionals are constantly improving and perfecting their skills, take additional courses from the industry leaders. Such work does not go unnoticed: it is the participants from Ukraine who win prizes in the international nail art championships, such as Nailympion, OMC, NailPro.


USA: expensive oriental manicure

In the US, though the classic technique of cutting manicure has not been abandoned (like in Europe), the approach to cuticle treatment is somewhat different. Even in beauty parlors, no one is using scissors, just clippers and spatulas.

Interesting fact: manicure in America is done mainly by masters from South Asia, and most of the salons are also owned by them. Feedback regarding their work is far from positive: not many masters know English (which means that it is difficult to explain what kind of manicure and design you want), the poor quality of tools and materials affects the result, but not the price. Pricing for manicure starts from $40 – and that's excluding tips.


FRANCE: pleasure at the sky-high price

Elegant French manicure is considered an undying classic. But, contrary to the name, it was invented not in France and not even in Europe. Initially, this type of manicure was introduced in Hollywood, and it got its name because of fashion models that made it really popular on the French catwalks.

It would seem that in France nail service should be on top, but even simple cuticle cutting is not a thing you can see in many French nail salons. Manicure business is not particularly common here, as French women have a habit of looking after themselves instead of going to beauty salons. Local beauticians specialize in spa manicure: it takes no more than half an hour, and the price reaches €30 ($35). This quick procedure mainly involves peeling, use of nourishing creams, massage.


BRITAIN: quality for a high fee

The same express treatment at a high price is available for British customers. Prices start from €50 ($57), and that does not include massage, application of cream and other procedures, pleasing to the heart and your hands. These are additional options that will have to be paid for separately.

There is a special European approach to the issue of cuticle removal. It involves softening the skin around the nail and pushing it gently with a special stick or pusher. Nippers and scissors are not used.

The undoubted advantage here is that in the trusted beauty salons masters use only proven and high-quality materials, so the nail polish will last longer.


GERMANY: fashionable naturalness

Although there are quite many beauty salons and nail bars in Germany, it seems that they all work exclusively for tourists. Local women rarely use nail services, preferring (like the French) to take care of their own nails and hands. In addition, the trend of naturalness and versatility is still popular in Germany, so it is next to impossible to meet a German woman with bright-colored nails with bold patterns.

Prices for manicure from German masters range from €30 to €60 ($35-68). Design options are limited to natural colors, French manicure or transparent polish.

Becoming a nail specialist in Germany isn't exactly easy: taking an express nail treatment course is far from enough. Nail care training takes place in specialized Nagelakademien academies and retraining institutions. In Germany, nail artists can provide services at home, in hairdressing shops, or beauty parlors. An important aspect that affects the income of the master is personal motivation (the desire to learn, improve one's skills) and customer confidence. On average, the salary of manicure specialists in Germany is around €1800 ($2050) per month.


JAPAN: extravagance of design and comprehensive care

Japanese women know how to look after themselves – and manicure is no exception. In general, in this country this procedure is considered therapeutic rather than aesthetic.

Japanese market offers a large selection of skin and nail care products, from the usual scrubs, creams, and serums to fermented algae-based gels and ginseng masks. Specialized stores sell a wide range of products with vitamins, minerals, plant extracts, and oils.

Manicure in Japan, in general, receives positive feedback – many tourists are willing to part with ¥4000 ($35-40) to undergo all the procedures that come as standard in Ukraine, just to appreciate the benefits of the Japanese service.

In Japan, manicure specialists are referred to as nailists: this word of English origin is now deeply rooted in the Land of the Rising Sun, where they even have a nailist association holding large-scale international events and attracting beginners. Every year about 60,000 people enroll for the qualification exam from the Association to obtain the desired diploma. Competition is dense, and this affects salaries in the industry: monthly remuneration of an average nailist is around ¥173,000 ($1500), and teachers earn roughly ¥275,000 ($2400).

Japan is called a country of contrasts for a reason, because love for therapeutic products and naturalness coexists here with extravagance of images and bold design ideas. Nail polish is not limited to one color option, it includes a whole palette of shades, rhinestones, or sequins. Japanese women regularly change the design of their nails, they are not afraid to experiment, and nailists readily offer unorthodox options. Gradient polish with smooth change of color is particularly popular here – for such a procedure the client can pay up to ¥10,000 ($90), depending on the professionalism of the nailist and the complexity of work. 

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